I’ve been blogging since 2010 and pretty much most of my skills revolve around small business and digital awareness. Yet I’m still surprised by how many small businesses don’t have their own dedicated website, streamlined branding and are barely visible on social media. The thing is, if 2020 has taught us anything it is that digital is everything! When you shut the doors to your bricks and mortar shop at the end of the day (that’s if you are even back up and running), or wave off the last customer, online is still running. 24 hours a day, all over the world.
I know that ‘Going Digital’ is a vast, intimidating and often overwhelming topic. But it’s important to feel like you are taking steps and making progress – so here are three simple, actionable tasks for you to do today which will make your customer journey hassle-free.
1. Get in touch:
Check your social media and website is your email address clear? And is it actually yours? Facebook, for example, has a tendency to autofill with a messenger email. Set up autoresponders directing customers to FAQ or giving a clear directive, this can alleviate the pressure from you replying straight away to every email even at 2am.
2. Make a purchase:
You wouldn’t believe how complicated some websites make it to actually take your cash! Ensure you use as few steps as possible to get from product image to checkout. You might have noticed that platforms such as Instagram provide a way to integrate your shop making the customer experience easier, quicker and reduce the risk of them wandering off somewhere else.
3. Digital Advertising:
Using the same colours, fonts, logos and name across the board makes your small business instantly recognisable to potential and regular customers. Streamlining your brand is one of the simplest ways to make your customer experience easier.
Are you easy to find?
* Online shopping surges by 129% across UK and Europe and ushers in new customer expectations of retail.
By Joanne Dewberry – https://joannedewberry.co.uk/
