In 2018, Love Local Trust Local was created to bring something back into our local community that many felt had gone missing: trust.
As producers, business owners and customers, we’ve all seen growing confusion around food labelling, sourcing and provenance. We see products marketed as local or British, decorated with flags, logos and claims that suggest one thing – yet when you look closer, the reality often tells a different story. It’s misleading, and it’s unfair to the people working hard every day to create, grow, raise and produce goods with care and integrity.
Most well-known schemes and labels started with good intentions, but over time some have lost their way. Too often they’ve become more about paperwork, scale and pleasing big retailers than protecting the interests of independent producers or consumers. They’re no longer truly producer-led, and they don’t always reflect the real value of local skill, craftsmanship, time and investment.
That’s why Love Local Trust Local exists.
We believe in honest labelling, clear provenance and supporting local producers, local businesses and local pride.
When people see our label, they know exactly where something has come from – right down to the county it was produced in. It’s about rebuilding the connection between products and the people behind them. And it’s about giving customers a real choice and a real reason to support local.
Because when you know who made something, where it came from, and why it matters, trust follows – and communities thrive.
So please get behind the Love Local Trust Local Awards in 2026. Nominate. Enter. Become a sponsor. Get involved.
Help us celebrate and support the incredible producers, makers and businesses here in Dorset
Barbara Cossins
LLTL 2026 awards are now open for entries – find the entry form here – https://www.lovelocaltrustlocal.co.uk/awards-entry-form/
sponsored by Wessex Internet
